This is yuge – and not good, either.
Ford just released its Q3 earnings and while the company is still making money, it is making a lot less money. Pre-tax net earnings are down to $1.4 billion, which sounds solid until you compare them with the previous quarter’s pre-tax net earnings, which were $3 billion.
See here.
In plain terms, Ford earned less than half during the third quarter what it earned the previous quarter.
I wrote a few weeks ago (here) about the canary in the coal mine.
Hear that?
He just hit the bottom of the cage, feet up.
There are other indicators, too.
Such as the industry-wide rush to “ride sharing” … which indicates that the industry sees an Event Horizon up ahead. The rim of a financial black hole for them – and us – based on the now-100-year-old model of people for the most part buying a car.
Which – for two reasons – has become less affordable and so less appealing to more and more people, but particularly 20-something Millennials. Who do not have the love for cars that earlier generations had. Who see them as a necessary nuisance at best.
One that’s better rented when necessary.
Part of this being a function of the now-absurd cost of buying.
Sure, monthly payments are kinda-sorta manageable. The trouble is they never end. Six years, seven – eight? – of paying $300 a month gets old.
Especially once the car itself is. Nothing like paying $300 a month on a seven-year-old beater with 100,000 miles that’s starting to cost money for repairs you probably can’t do yourself.
Renting a perpetually new car – a different car to suit any occasion – seems much more appealing.
It is without question more affordable.
Less hassle, too. 
When you rent, you don’t have to pay property taxes – because you are not the owner of the thing. Maintenance isn’t your responsibility, either. Insurance? It’s a rental. Folded into the cost of the rental – which is only for as long as you need the thing. If you own a car, you are paying insurance all the time – or at least, as long as you own the thing.
The government – through its cost-no-object regulatory confetti machine – is chiefly to blame for the high cost of new cars, but “consumers” – a loathsome term, like “human resources” – haven’t helped. They have bought into the same cost-no-object paradigm via the cost-hiding regime of debt financing.
And the rest of us (who try to live within or even below our means) are carried along by this financial rip tide.
Large numbers of people want – but most can’t really afford – huge flatscreens, heated leather seats, panorama sunroofs, gnomesayin’ 20-inch wheels and tires, the works.
So they finance them.
Which the system obliges with near zero interest and long-haul payment plans. But ultimately, someone has to pay for all this stuff.
The well is beginning to run dry.
As a known car journalist, I get lots of mail from lots of people. Ford might be interested in some of this correspondence.
Long-time truck people are skeeved out by the new F-150 pick-up, with its expensive to fix (and relatively fragile) aluminum body. And its tiny (for a big truck) turbocharged six cylinder engines.
These examples of centrifugal bumble-puppy exist solely and only because of the anvil-over-their-heads threat of federal regulation. Especially (but not exclusively) federal fuel economy (CAFE) regulations.
Pathetically, the F-150’s mileage is only just barely better than steel-bodied/V8-powered pick-ups.
Nonetheless, the idiocy is certain to wax rather than wane unless there is either divine intervention or – possibly a bit more likely – a revolt by buyers, expressed by their opting out.
Ford’s just released Q3 report suggests this is happening in a very big way.
Maybe it’s the pending (s)election and the impending sense of doom that’s prompting people to hold onto their wallets.
Regardless, the fact remains: People – lots of them – are just saying no.
The canary has croaked.
EPautos.com depends on you to keep the wheels turning!
Will you help us?
Our donate button is here.
If you prefer not to use PayPal, our mailing address is:
EPautos
721 Hummingbird Lane SE
Copper Hill, VA 24079
EPautos stickers – new design, larger and magnetic! – are free to those who send in $10 or more to support the site.
BP’s earnings this year are down 50% from last year too.
http://www.nwitimes.com/business/local/bp-earnings-plunge-percent/article_6a1808e7-6374-5f3b-bc30-9b5d784555ee.html?utm_content=buffer3ecaa&utm_medium=social&utm_source=facebook.com&utm_campaign=LEEDCC
We are most certainly in a deep recession, no matter how much the feds deny it.
Modern Fords have an odd habit of developing electrical faults at random times. I have seen countless F150’s, Explorers, Focus and Escapes that stall while driving on the highway for no reason. Many new Fords (roughly 10%) have enough electrical gremlins to make a 10-year old German luxury car seem reliable by comparison.
I have a strong feeling that once modern Fords begin to age and these problems become more common, Ford is going to be facing another Firestone type event. Multiple F150’s that I sold in my two years as a salesman returned for service within 6 months due to stalling or electronics.
My wife bought a 2016 Explorer less than a year ago.
At a little less than 5000 miles, the throttle body went, leaving her stranded in a bad neighborhood until the tow truck showed up.
Now, at a little more than 8000, the alternator is acting suspicious.
We traded a 15 year old 4-runner that *never* had a problem.
Between the dealer experience ($5000 worth of extended warranties hidden in the 2% financing), Ford covering for the dealer, and the mechanical issues, this is our last Ford.
Next time, back to Toyota … if Uncle keeps letting them sell cars.
Hi Roscoe,
You know the old saw about F.O.R.D. 🙂
Found On the Road Dead
or Fix or repair daily
My neighbor has a 2015 as well. I’ve had to go over twice now to jump start the thing. They can’t find anything wrong with it…
2016. Stupid fingers.
The throttle body went? Did the FI quit? Not off to a good start for sure. Not to worry though, the new and revised one won’t have those problems. They’ll through a couple grand more on the sticker price and add a warmed over unit that works well from some other manufacturer.
Ford finally got their cooling systems fixed in their luxury cars back in the 80’s by using what appeared to be identical Donaldson radiators and condensers as GM. Same year as the a/c got fixed, couldn’t tell it from a GM…..since it was an A6 with the same filter/dryer as GM used. Got that old moaning power steering pump to work flawlessly….with a Saginaw unit from GM. My buddy was bragging about how nice his new T-Bird was and popped the hood. Switch the 460 for a 454, the slush-o-matic for a TurboHydramatic and it would have been a Ford body around a GM. It would have lasted longer too but there was nothing to be done for the Firestone 721’s but to get some Michelins and be done with it.
What a shame that 460 had inadequate main bearings.