Which major car brand will be the first to disappear this year? There are several contenders, including Chrysler and Dodge and VW. But it may be Nissan that goes the way of Pontiac and Plymouth and Oldsmobile first.
Moody’s – which ranks the creditworthiness of corporate borrowers – has downgraded Nissan’s to “junk,” reports Reuters. Senior analyst Dean Enjo cited “risks associated with the implementation of its new restructuring plan, the renewal of its aging product range and global trade policies” as the main reasons for the downgrading, as well as the probability of “negative cash flow” for the rest of this year.
In sum, it does not look good for Nissan. But it isn’t as bad as it is for Chrysler and Dodge. Or VW, for that matter.
Chrysler is in worse shape than Pontiac was back in 2010, the final year for that brand – because there’s only one 2025 Chrysler, the Pacifica minivan. And sales of that one model declined to just 59,273 examples last year from 73,845 the previous year. The year before Pontiac went to that great boneyard in the sky, it sold 87,171 G6s – which were the last new Pontiacs sold before the end came the following year. Pontiac also had a full lineup of other models before that final year (2010) including the G3, G5 and G8 as well as the Solstice sports car and the Torrent and Vibe crossovers.
How about Dodge?
It’s almost March of 2025 and only a few thousand of the electric devices made to look like the Charger that’s been absent from the lineup since the end of 2023 have been shipped to dealers. Only a small handful of journalists have been allowed more than brief and tightly controlled test drives; the usual week-long unsupervised test drives have not been scheduled (at least not for this journalist as well as others of my acquaintance who by now would normally have had a chance to spend time alone with a 2025 model year vehicle that was supposed to have been available at dealerships in the fall of 2024).
The reason why, apparently, is that while tens of thousands of Charger devices have been manufactured, only a relative few have been shipped – reportedly because of charging problems. They sit at depots because they won’t move under their own power, having bricked themselves. The word is that techs have been sent to individually de-brick the devices, one at a time and this takes time. Apparently, it gets worse in that once the devices are put into “shipping mode” to be transported from the depot to the dealer, they stay in “shipping mode.” Upon arrival, they are inert – and so cannot be sold.
It is unlikely they’ll sell regardless as the “market” for devices is kind of like the “market” for Playboy magazine after it began featuring morbidly obese women such as the rapper Lizzo and “trans” men pretending to be women such as Ines Rau.
And – yes- Playboy actually did both.
Dodge and devices go together like anchovies and ice cream. But there is a chance that the 2025 Charger wont be the last Dodge because a version of it will be available with an engine rather than a battery and motors. But it might not be enough to keep Dodge going because of the losses that will be incurred not selling the devices and because the engine that will be offered in the body of that device is a six rather than a V8 and a Charger without a V8 is a lot like steak without the meat.
VW is in a similar predicament, for similar reasons.
“Electrification” has transformed the brand from one that sold cars lots of people could afford to devices only a handful of rich liberals want. The worst example of this being the 2025 ID Buzz, which is a device made to look like the classic VW hippie van of the ’60s that has almost nothing in common with it except that it looks like it. Hippies drove those old vans because they were cheap – and being based on Beetle mechanicals, easy (and cheap) for Hippies to fix. The ID Buzz lists for $59,995 to start – which assures only a handful of aging ex-Hippies wit lots of disposable wealth will be able to afford one.
VW has already cancelled the U.S. debut of its ID 7 device because it wanted to avoid the embarrassment of these devices gathering dust at dealerships. But the losses can’t be hidden. VW is dying and the only way it can recover is to abandon its coerced “commitment” to devices (part of the penance it had to pay for selling what were claimed to be unclean diesels but which were in fact much too efficient and affordable vs. devices to be allowed to remain on the market as an alternative and a point of comparison).
Mercedes isn’t doing well, either – also on account of trying to sell devices rather than vehicles. It turns out most people aren’t interested much in paying tens of thousands more for a device just because it says “Mercedes” rather than Hyundai.
But Nissan isn’t as device-afflicted. The Leaf was the only device it sold until the appearance of the Ariya device in 2023. It’s not those two devices that are dragging Nissan into the abyss. It is the absence of competitive/desirable vehicles in its lineup. Models such as the Altima sedan – when it was available with a V6 rather than a four. And the Maxima, when it came standard with a V6 and a manual and cost thousands less than a BMW.
An affordable small pick-up in its lineup would do wonders for Nissan’s health but all it has at the moment is the almost full-sized Frontier that costs twice as much as a compact-sized Frontier once sold for.
The good news is that Nissan’s probably more fixable than Chrysler, Dodge and VW. The bad news is that there’s not much time to turn things around. Once a brand begins to emit the smell of imminent death, people assume the inevitable and that ends up resulting in just that.
The fix is easy – but hard. Dump the devices. And the CVTs. Announce a return to manufacturing the kinds of vehicles – and engines and transmissions – that made Nissan a desirable brand. Inexpensive, fun and a little bit cocky, too. Maybe even bring back Datsun – a brand name that conjures great memories that could make some new ones, too.
. . .
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Nissan sells a sweet pickup in Mexico called the NP300 I would buy in heartbeat, the Frontier no way.
Con Con (Consumer Confidence) smacked good this morning:
“In February, consumer confidence registered the largest monthly decline since August 2021,” said Stephanie Guichard, Senior Economist, Global Indicators at The Conference Board.
Welcome to the Hoover II administration.
Guess what this does for car buying plans?
My son-in-law needs a car, so we went to look at a new Nissan Sentra. It’s a nice car and one of the few out there within his budget. They are motivated to sell with a nice incentive, and quickly dropping all the usual BS dealer fees (over 3k). The main concerns are the CVT and whether or not Nissan will be around in a few years.
I think that new Z Datsun thing styled like an old 240z is probably the only thing going for them, but I bet it’s small numbers. All of their crapboxes that they sell to people from the hood have tarnished reputations, given their CVTs are known for breaking.
Stick a fork in them, never liked them anyway, at least their family cars.
If only they could sell off the GTR side of the business, and keep the hermetically sealed factory alive.
It’s sad because they know how to make good and bad cars, and they started making more bad ones and gee look what happened, who knew this was going to happen.
Morning, Steve!
I like the Z, too – but it’s a $45k sports car. The original 240Z was an affordable sports car. As a re4sult, one saw them everywhere well into the mid-late 1980s. I can’t remember the last time I saw a new Z…
The picture of the VW busses reminds me, there is a VW dealer that has an orange bus – visible to the highway, not for sale, just for show to draw attention. It’s probably been there for decades, and I’ve noticed it for several years when I drive by. Last year or so they added a VW bus device next to it, and it’s hilarious, given that it will probably never sell either.
The last thing someone wants is a device, that’s not the current year. Like having an iPhone 7 on the shelf at an Apple store.
Well, in case anybody wasn’t paying attention, THIS is exactly the plan of the 15 minute Shitty people: get RID of cars, and force, as in FORCE down your throat, everybody into appliance shitboxes and then the 15 minute Shitty.
It’s extra sad for me since I have been a MoPar and Datsun man since forever. Nissan made several massive mistakes that put them in a nut cracker with the frogs, which led to the current debacle.
1. Turning the Z into a pimpmobile GrandTourer and losing the “vision”.
2. Making the Maxima fwd and then REFUSING to make it AWD. It could have been a great A4 TurboQuattro killer.
3. SCREWING up the Altima (one of the better bulletproof/murphyproof cars around) with the CVT and dropping manual transmissions.
4. Messing with their bulletproof small pickups.
5. Partnering with the frogs… kiss of death.
Chrysler just basically tossed in the towel and blew it big time by turning their backs on road racing and then letting the beancounters make critical decisions. Big Lee didn’t “save” Chrysler by turning Chrysler into Lee’s FWD shitbox company and using second rate poopenvaggen equipment.
Ford may be in the mix as well as they seem to be hellbent on turning the F-150 into a laughing stock. Look up a turd by the name of Jacques Nasser and see what he did to the (white) engineers at Ford, and, ALL with Ford’s blessing. White guys that keep Ford alive don’t know how much Ford hates white guys (see Jacques Nasser) but, of course, LOVES their money.
So, with a lack of intelligence, vision, and, a spine, all the car companies are between a rock and a hard place. Unless OrangeManBad is a closet HotRodder (in the CAR sense!) and starts getting rid of California eekko-wakkos in the EPA and Department of Transportation and gets rid of the Joan Claybrook “safety” people, it is likely that it will be others along with Nissan sliding under the waves.
I guess if that does happen, all of my 1st Gen Zs will suddenly be worth something again.
Well-said, Nike –
Twenty years ago, Nissan had a lineup of great cars – and trucks. Now it has appliances and overpriced trucks.
Thanks Eric.
Chrysler and Nissan had it all over the other Car Companies, especially when it came to the engineering. But for some reason neither ever took full advantage of that. I think it was a “money” problem for both in the sense that neither had the money to pay off, and GM just bought the rule books for NHRA, NASCAR, and, SCCA, and put Chrysler out of racing (just dare to ask me about the rules for MoPars in SCCA vs GM). And, look at how the Datsun Zs totally dominated SCCA Production car road racing. Until Po-cha started throwing money around GM-style like a democrat “fundraiser” that is.
In Japan, Nissan was the “upstart” while Toyoda had received the “blessings”, and in Japan, a upstart does not challenge the “blessed” one.
And, yeah, 20+ years ago Nissan had a lineup that not only shamed Toyoda, but were less expensive and better made.
The problem is the war of beliefs in our nation and the problems that stem from one administration pushing it’s beliefs, only to be reversed in the next four to eight years of a different administration.
On the one hand you have the climate cultists who push a phony narrative filled with false science and falsified data, and the other side you have people who are trying to push back against all this chicken little nonsense.
If Detroit would just focus on producing cars that people enjoyed and could maintain themselves, instead of complicated electronic plastic junk, then they might sell quite a few more cars and the economy might be better off. As it is now, relatively few of us can afford new cars that we also can’t afford to repair.
They also need to eliminate those stupid CAFE standards, that is the root cause of much of our problems.
Trump’s moves, which seems quick, but unfortunately aren’t quick & often enough, are moving at such a pace, because he has onlyTWO years to get things done. If he doesn’t move things around in such a s fashion, the deep State will ensure that CONgress & Senate tie things up in such a way as to nullify any influence Trump will have the last 2 years. Here’s to the hail Mary going on now & hope it goes thru. But always pla like it won’t, for your personal safety & security.
Good luck y’all, us & the Orange Man are needing it!!!
YMMV….
If we enter a serious economic downturn, hopefully the Trump government will just say no to bailing out the big three. Let Toyota and Suzuki come in and pick up the pieces in a fire sale. What difference does it make? Having the big three as iconic ‘American companies’ hasn’t resulted in much for the American consumer these last few years. At least Japanese automakers still vaguely understand the concept of offering something the consumer craves, ie. Hilux, and Nomade. Maybe Ford, Chevy, and Dodge, like Nissan just need to learn the hard way.
It might be the Chinese that will pick up the pieces, not the Japanese. So be careful what you wish for…
Thats true. guess I was just hoping for a best case scenario. The big three will probably be considered TBTF, and get to whet their beaks yet again.
I’ve been saying it for years: The pushing of these unsustainable impractical abominable EVs is nothing but a “device” to destroy the auto industry, and to destroy the average person’s ability to drive. Not surprising, since the whole “Climate Change” fraud is a device to destroy capitalism. Seems to be working just as planned.
“We need to end America’s love affair with the automobile.” Is what we used to hear a lot in the 70’s & 80’s. They finally figured out how to it: make them suck and expensive.
So the Charger goes from 28 thousand to 70 thousand dollars. Good luck with that, goodbye Chrysler.
Since Duryea, there have been over 3000 car companies in the world of motor transportation.
1,900 in the US since 1895 when the Duryea built the first car in the US.
In 1930, there were 44 left, 258 in 1909.
Now there are 100 companies worldwide.
A new Rolls Royce Phantom is only 449,000 USD. If Rolls Royce is the last car company, you won’t be buying one.
The local Ford dealer is discounting F-150s 15,000 dollars.
Sales must be off some.
Timeline of Car Companies
Lots of 2024s are still sitting on Ford dealers’ floorplans.
I just want a car that basically had no computer crap on it. Just give me an engine that I can fix and a manual transmission. About the only nod to modernism that I want at this point is a head unit with CarPlay or AndroidAuto. Hell, I’d even be fine with manual windows.
I’ll “see” you, and raise you: Just an MP3-CD stereo with tactile controls. If it ain’t mechanical, electrical, or electro-mechanical, it has no place on a car. And give me bench seats with no center console, and just a rubber floor covering; no carpet.
Its a shame too that touchscreen interface CAN BE made totally user friendly.
Garmin and Dynon avionics gear operates as nearly analog interface as possible in thier “operating” mode. Much better than worn out mechanical switchology IF USED PROPERLY.
Setup and software updates though always seem to resort to that inevitable “touch to confirm” bullshit routine found in all consumer and most automotive electronics.
All started with ‘puter geek and VCR nonsense in 80s. Chicks dug it and here we are. Three actions per intended result.
Digital Electronic Ignorance.
Thats pretty spartan. I will say there is nothing inherently wrong with a simple 2,4,or even 5 speed automatic. I’ve put them behind flatheads myself and they are pretty nice. As much as I like a toy or a tow rig I can shift myself, its not strictly vital to enjoyment.
Nissan should take Eric’s advice and bring back Datsun….No clownscreens cvts or can bus bullshit…. or 25 hair bags…And everyone gets a manual transmission!
Carlos Ghosn (that other cheapskate named Carlos) did bring back Datsun in 2013 as a Nissan budget brand, but it was discontinued again in 2022.
Let’s all climb on board the Canbus! That’s what the katakana キャンバス on the drivers door says (though the meaning had nothing to do with a Controller Area Network):
https://tinyurl.com/3k5aj8rc
Isn’t the Versa line still running? Why isn’t Nissan pumping out as many as they can with manual transmissions and providing the incentives for the dealers to move the vehicles.
Even a Versa with a CVT would be a reliable transportation for a while and a relative bargain which would attract buyers if priced right.
1. They priced themselves out of the market. You cannot manufacture a product no one can afford. Even fry cooks and dishwashers need to drive to work. Due to the scandemic, no one commuted to work for 18 months. Instead of adapting, car co’s all looked for handouts. They needed to cut back. In capitalism with mature products, eventually the product has to adjust to the consumer, not the other way around.
2. Most people with ANY common sense could not see the value of a $75k electric car. I can buy a Civic or Corolla with 40k miles on it for $15k and get 37 miles per gallon. That is a $60K difference and I do not have to spend $2500 for an outlet in my garage. The annual fuel cost for either car is about $1500. My goodness, if I do the math it is a $50k savings if electricity is free over 5 years.
3. The electric trucks were a terrible idea. You cant tow or load anything in them. The range for towing is about 70 miles. The reason I need a truck, is not to be cool, but to tow and load gear in it. And BTW they were $100k when they were released
4. I only buy one or two brands now — The Toyota brand or The Honda brand. Both are easily 200,000 mile vehicles and I do not worry about leaks, and major part failures. I bought Chevy and Ford for years. But I got tired of the manifold leaks and transmission problems. I bought two Suburban’s in a row with major engine leaks at 100k miles. Never again.
Two mentions in this article: Moody’s and Playboy.
Moody’s and the other two bond rating firms Fitch and Standard and Poors, were most culpable for the 2008 housing crash that almost tanked the US and World economies. They were providing AAA ratings on mortgage-backed securities then on credit default swaps. Not knowing jack on what was making up those mortgage securities other than everyone is playing the game so it must be secure. What if they were honest back then and called them high risk investments? Do you think the collapse would have happened? I think the Fed and the money interest in this banana republic of ours wanted the collapse in order to harvest *the field* to stack their reserves for the next boom cycle. These rating firms should have been de-certified long ago and lost their charter to operate.
Playboy; We all knew Hefner was having the time of his life and his way with young naive girls then selling photos of them, which we bought his magazine and his BS hook line and sinker. But after watching the Playboy chronicles, I didn’t know how bad the depravity and physical abuse Hefner was dishing on these girls, especially to a young Dorothy Stratten. Other activity too horrible to mention as well. I hope Playboy magazine and Hefner burns in hell. Their liberal attitude helped destroy this country into a banana republic.
Act like a whore and hence get treated like said whore. A pimp is a pimp.
I agree with many of these comments. All of the prominent automobile makers that have electric vehicle’s need to discontinue them immediately. The money that they invested in these devices is now lost. They need to regroup and plan for the future. The future at this point in time, is not electric. It might be one day, but not now. They need to start building cars that people want to buy. Too much of what they build is considerably more expensive than $30,000. For most people, $30,000 is a lot of money. Affordable vehicle’s need to return. If not, you’ll watch these automobile manufacturers slip into automotive history!
Amen, Dave –
I love my ’02 Frontier and intend to keep it because Nissan offers nothing new that’s remotely like it. I do not want – or need – a “compact” truck that’s nearly as large as a ’90s full-size pickup and that is only sold with four-doors and a short bed and a V6 I don’t need for twice what my ’02 Frontier cost when it was new.
I am convinced that if Nissan were to offer a $15k compact pickup with a stout four cylinder/manual and no go-damned clownscreen it would sell bigly.
Do you remember the first battery operated drills? They were 7V, lasted about 10 minutes and had little power. Luckily, I was only out $75 after the first disappointment. It was about 20 years, before they became realistic for every day use and fairly affordable. I still keep an electric cord drill as back up and use for heavy duty jobs.
We are least about 25 years before electric vehicles become effective for the masses. I think they are fun for occasional use, or short commuters, but I would not pay the money they want for them today. I will sit back and wait for the 24V Milwaukee or Dewalt to come along.
Hi Raice,
I can perhaps shed a little light – or perspective on this. I have been covering the industry and reviewing cars for more than 30 years. In the mid-1990s, I test drove the first “modern” EVs, the GM Impact (EV1) as well as the Ford Ecostar (which had sodium sulfur batteries that were even more fire-prone than lithium-ion batteries). Not much has changed. Today’s EVs do have more range, but only because they have much larger battery packs – which masks the inefficiency of current battery packs in that it takes (typically) 800-1,000 pounds of battery pack to store the equivalent energy contained in about eight gallons of gas that weighs less than 100 pounds.
The current EVs are much quicker, yes – but only because of the huge battery packs and powerful motors – which are there to compensate (with brief bursts of quickness) for the EV’s short range and absurdly long recharge times.
The truth is not much has meaningfully changed as regards EV since about the 1920s – except that government began to subsidize and push EVs in our time.
Hi Raice,
I think someone – a spammer – may have hijacked your identity here. If future posts don’t appear right away, that’s why.
The only way electric vehicles become viable is if the chemical batteries are ditched for zero point devices.
The government and its cronies are not about to allow zero point devices out into the wild.
This means electric cars will always have the same problems of range and charge time. Charge time is the fundamental problem, because range doesn’t matter all that much if it takes 5 minutes to get going again and there’s never enough range if it takes 45 minutes or longer.
Serious question, Brent- aren’t zero point devices still science fiction? Miniaturized nuclear reactors are at least possible, though still a silly way to make a simple car go.
FedGov has put them all in a position where they can’t win. Nissan might be the first to hit bottom.
That was what the car companies were banking on. The Feds were going to make gasoline so expensive that the remaining gas cars were massively expensive to drive. The CAFE standards would make it virtually impossible to have an inventory not dominated by EVs with few or no gas vehicles for sale. This would FORCE people to buy EVs because there would be zero alternative. Why else would Chrysler only have one 2025 vehicle available? Why has Ford lost $5 billion building EV over the last 4 years when there was no known market for them in the US? They were gambling on the Democrats winning the 2024 election and pushing through the CAFE increases and the EV mandate and cuts in oil production. But, Trump won, and all that will go away. And, Chrysler, Ford and VW are now standing there in their underwear. The American people are not sheep. Our ancestors left the sheep back in Europe when they moved here.
Don’t expect automakers to concede defeat, though. By all means possible, they will try to force EVs onto car buyers, because that’s the only outcome that will allow them to survive.
One can only imagine what goes on behind closed doors while automakers are making public postures about bringing back cars people actually want, because that’s not what they want.
You can’t “force” people to buy something they can’t afford to buy, or operate. Going all EV will cut the market by half, or more, and we will end up on foot, or bicycles, or horses.
VW ID Buzz: “Dont want no bump with no big fat woman.” Non-sequitur, perhaps, but I like it. Listen to the Disco Palace for a while and you’ll hear it.
I saw my first ID Buzz on the road the other day…in the ritzy Ballantyne area of Charlotte, NC. Ironically I was coming back from buying a card filing cabinet off a guy in that part of town. The cabinet was made in the 50’s of 60’s and although it measures ~15″wx24″dx60″h it takes two people to manage moving it around and the drawers still work beautifully. Imagine trying to buy something like that at Office Depot these days. I’m using it for storing manual transmission parts for my rebuilds.
Get ’em all bailouts. Japan has no Trump to talk sense about selling what people want to buy.
‘The good news is that Nissan’s probably more fixable than Chrysler, Dodge and VW.’ — eric
Moody’s noted that ‘Nissan’s automotive business had substantial cash holdings that would provide sufficient liquidity for its negative free cash flow and debt maturities over the next 12 months.’
Plenty of junk-rated companies (including most airlines) exist. In good years, only 3 to 5 percent of them default. So Nissan has a year or two to save itself.
But Nissan will be tempted to seek a white knight from the electronics field, such as a cell-phone maker. These in turn will introduce more Clownscreens and CANBUSes; more automated simp-driving and digital cuckery for the gender bivalent.
Bear in mind that Volkswagen and Stellantis, as national champions of socialist Europe, will be kept alive on government life-support. But weak brands such as Chrysler and Dodge and Scout Motors can be euthanized without affecting the home market, and probably will be.
So what / who cares. Pfffttt! *gives a Gallic shrug of ennui*
Airlines, automobile manufacturing, aerospace. All these are “crown jewel” industries that are a source of pride for politicians. This crosses all political parties, philosophies and dogmas.
>go together like anchovies and ice cream
Anchovy ice cream. What a concept!
There is no engineering but electrical engineering, and eLoon is its prophet.
eLoonhu akbar!
Replaced a window motor in my 2012 Subaru Outback. It was no honeymoon in the Poconos. But I’m glad I did, because it only cost me $75.
Sorry, wrong comment. That one goes to the feature about the wiper motor!
I really dont know what happened to Nissan all of the sudden. It’s strange…. the one thing i remember was they were the first ones to introduce a “device” to the mass market. The Nissan Leaf was several years ahead of Tesla and all the others in the UK. I think they bet on that too early, committed (in the UK at least) to shift to all electric manufacturing, and then lost their position of dominance in the real car market. I still recall when I was buying my first car in the UK after having kids, (2013) the Qashqai was always the best family car for several years running because of its affordability, practicality and reliability. All that seems to have been squandered in a couple short years…
‘the Qashqai’ — Nasir
Say whut? We never heard of that in North America, where it’s called the Rogue Sport.
‘Nissan named the vehicle after the Qashqai people, a Turkic people who live in mountainous Central and Southwestern Iran.’
Well, you can see why that name didn’t go over so well in Fortress America. Barky Obama, the nice Kenyan man who impersonated the president for awhile, probably took out some Qashqai (the people, not the crossover) with drone strikes — destroying perfectly good Hiluxi in the process.
I think they bet on that too early, committed (in the UK at least) to shift to all electric manufacturing
There’s never a good time to bet on a bad idea.
Au contraire! A bad idea backed by a lot of fools with a lot of money is the easiest way to become very very rich. I give you Elon Musk…
Exactly! Eloon takes the gold medal for grifting; virtue signaling lefties and the “carbon credits” scam made him into a billionaire.
Still, its pretty funny how he’s using the money he grifted to trigger so many lefties. Looking back on it, I’ll bet the lunatics wish they hadn’t Trans’ed his kid.
Admittedly, that is a great idea – for Elon Musk. For the other parties involved, not so much…
https://www.youtube.com/watch?v=N3TOcw7taBo
Dodge is allegedly trying to get back into the NASCAR truck series. See: https://www.jayski.com/2025/02/22/steve-phelps-still-optimistic-about-adding-manufacturer-to-nascar/
The vw bus thing looks like a suppository.
*Pete Buttigieg’s eyes light up with a fierce glow*
Until the Trump administration cancels or rolls back the regulations I doubt anyone will be building the older designs. Sure he probably will roll them back but what if he doesn’t? Another problem is that the assembly lines that used to build conventional transmissions are now shut down and will an older transmission even fit?