2025 Toyota Prius

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Imagine going back in time to the heyday of the V8 muscle car in the late 1960s and early-’70s with a brand-new Prius hybrid – and beating almost all of them in a drag race.

While averaging close to 60 MPG.

That’s what you might call a have-your-cake-and-eat-it, too situation.

What It Is

The Prius is – as everyone knows a hybrid designed to use as little gas as possible. The latest version of this compact-sized five door hatchback uses less gas than any prior Prius – averaging 57 miles MPG.

It is also the most powerful – and quickest – Prius ever.

And the least Prius-looking Prius ever, on top of that.

Prices start at $28,350 for the base LE trim, which comes standard with 17 inch wheels, climate control AC, LED headlights, digital dashboard and an 8 inch touchscreen.

The next-up XLE trim ($31,795) adds 19 inch wheels – which add rolling resistance and thereby reduce the Prius’ fuel economy significantly, to 52 MPG – but gets heated synthetic leather seats, a heated steering wheel and rear seat cupholders. This trim is also eligible for the optional AWD system, which increases the price to $33,195.

The Nightshade trim ($32,560) is available in fly yellow exterior paint with black anodized 19 inch wheels.

This trim is also available with AWD ($33,960).

A top-of-0the-line Limited lists for $35,365 for the front-drive version and $36,765 for the AWD version. This most luxurious version of the 2025 Prius includes the XLE’s equipment plus a power liftgate, ventilated front seats and a premium eight speaker JBL audio system.

What’s New For 2025

The Nightshade trim is new for this model year.

What’s Good

Standard Prius averages close to 60 MPG – and can get to 60 in about 6 seconds.

No longer looks like Mrs. Doubtfire’s Prius.

Though it’s a small car, the hatchback layout allows more cargo room (23.8 cubic feet) than any full-size car on the market.

What’s Not So Good

5 MPG penalty if you opt for any trim besides the base LE, due to the other trims all coming standard with two-sizes larger wheels that increase weight and rolling resistance.

AWD is only available with the XLE and higher (more expensive) trims.

Costs about $3k more to start than a Hyundai Elantra hybrid.

Under The Hood

Regardless of trim, every Prius comes standard with a 2.0 liter four cylinder engine augmented by a hybrid system that shares the load of propelling the car and powering the accessories when the engine isn’t running – which is as often as possible, to conserve gas.

The combo touts 194 horsepower – which for some historical context is almost exactly as much power (a little more, actually) as was touted by a circa 1984 Chevy Camaro Z28 equipped with a 5.0 liter “high output” V8 that touted 190 horsepower.

It did not average 57 MPG.

Nor did it get to 60 in six seconds. The new Prius does.

A CVT automatic is standard, as is front-wheel-drive. AWD is available optionally in every trim except the base LE. The base LE is also the only Prius trim that averages 57 MPG because it is the only Prius trim that comes standard with 17 inch (rather than 19 inch) wheels. The two-sizes larger wheels exact a 5 MPG fuel efficiency penalty, but you’ll still average 52 MPG, which is nearly as good as the prior Prius – which was only packing 1.8 liters and 121 horsepower.

It touted 58 city/53 highway. But it did not tout the ability to get you from zero to 60 in about six seconds. It took the prior Prius about 10 seconds – which is about four seconds longer than the new Prius takes.

The prior Prius was also not available with AWD – probably because that would have made it take even longer to get to 60.

On The Road

It’s a little strange  – but in a good way – to drive a Prius that’s quick. It’s kind of like getting back into shape by eating stacks of pancakes and syrup.

What’s not to like?

Well, one thing – already mentioned – which is that the Prius could be even quicker and would probably be able to get to 60 even sooner if it were shod with 15 inch rather than 17 inch wheels. Losing the weight – and the rolling resistance – would do that and at little, if any, cost. There might be a slight decrease in all-out cornering grip and perhaps braking distances in panic-stop situations would increase a bit. But should either be a prime consideration for a car such as this?

The fact is an ’80s-era Z28 Camaro only had 16 inch wheels – and it was a high-performance (and V8 powered) car. And it handled – and stopped – quite well. This strange business of shoeing even cars that are – ostensibly – meant to achieve the highest-possible fuel economy with huge “rims” is as strange a thing as it was for men to walk around with codpieces back in the 1500s. It’s all for show – and it’s not a very good look, either.

What’s good is the power/performance to spare this Prius comes standard with. All the old jokes no longer apply. This thing is quicker than most modern cars/crossovers. You don’t have to build a head of steam to match the speed of traffic you’re trying to merge with – and you now have the oats to pull into traffic from a side road without needing to wait for a gap in traffic 100 yards long, to avoid risking someone pile-driving into your Prius from behind because the thing couldn’t get out of its own way.

Another, not-so-obvious benefit of the power-to-spare is that the CVT automatic doesn’t feel (or sound) like one. It did, before – because the prior Prius lacked power to spare, so it was often necessary to use just about all there was – just to get it going. The CVT enhanced the feel (and sound) of the underpowered engine because that’s what CVT automatics do when they are paired with underpowered engines. They let the engine rev to its power peak – to make use of what power there is- and hold it there, which makes a racket and doesn’t feel good, either.

This Prius isn’t like that. Plus, Toyota’s CVTs are much better – in terms of how they feel and sound – than most other CVTs – because they have a first gear/”launch” gear like a regular automatic.  This also likely makes them more durable and long lived.

As before, there are selectable drive modes that can be used to tweak the responsiveness – or the economy – of the hybrid drivetrain, as well as an EV mode that allows low-speed driving on batteries for short distances, assuming the battery pack has recovered enough charge. This version of the Prius charges itself as you drive – using the gas engine and the kinetic energy of motion via regenerative braking. There is also a plug-in version of the Prius that can be charged externally. It will be reviewed separately.

At The Curb

When the original Prius came out almost 25 years ago, Toyota styled it to look different – in a Mrs. Doubtfire kind of way. There’s no doubt the new Prius looks nothing like the kind of car that Robin Williams’ character in that movie drives. In fact, it looks so much unlike the original Prius you’d never know it was one if it didn’t have the badge to let you know.

It’s sleek and even sexy, two attributes Mrs. Doubtfire’s car did not possess.

And it is a much larger car. As well as more roomy in every way, which you might not think it would be given its sport sedan looks. The OG Prius – back in 2001 – was just 169.6 inches long – qualifying it as a subcompact – and had room for only whatever would fit inside its 11.6 cubic foot cargo area. The ’25 Prius is 181.1 inches long (so about a foot longer than the OG) and has room for twice as much stuff in its 23.8 cubic foot cargo area.

But the really surprising thing – based on looks – is that the ’25 has about the same headroom up front and in back, even though it looks like it sits much lower to the ground. More finely, that it looks like it has a much lower roofline. Which it does. The new Prius’ roof is both sleekly swept back and just 55.9 inches off the ground. The OG Prius stood 57.6 tall and looked like it stood taller.

The nut of it is that – mirroring the way Toyota managed to make the new car almost twice as quick as the OG Prius getting to 60 while also increasing its fuel economy – the new Prius is also a more practical (because roomier) car than the OG Prius as well as a car that does not conjure up images of Mrs. Doubtfire.

Toyota also does an excellent job here – as in its other models – of avoiding the pratfall of all-touch/all-swipe control interfaces. There is an LCD touchscreen, of course. But there is still a manual (rotary control) knob for increasing or decreasing the volume of the sound system with a secondary/redundant switch on the steering wheel. There are also toggles for the seat heater controls and the climate controls, too.

A neat feature built into the center console is a slot charger-holder for your phone that holds it in place so it doesn’t slide all around the place; it’s off to the right of the gear selector  – which emulates the look and feel of the traditional style rather than the OG Prius’ toggle-style. Another – subtler – feature is the way the dash is made to be low, which very much increases forward visibility. It also makes you feel as if you are driving a jet fighter.

A feeling that’s enhanced when you floor it.

The Rest

The new Prius is also not as pricey as the OG Prius – at least in terms of what today’s dollars buys vs. what they did back in 2001. Back then, a new Prius listed for just shy of $20,000 – which would cost you about $36,000 today. Put another way, the ’25 Prius is about $7,500 less expensive to buy than the OG Prius – in addition to being more economical to drive. It just feels more expensive to buy it – because of the having to spend more devalued dollars to buy it.

If you’re wanting something that costs less but still gets great mileage, you might want to look at the Hyundai Elantra hybrid – which lists for $25,450 to start and touts 51 city, 58 highway. But it only has 139 horsepower on tap, all told – which makes it about as quick as a 2001 OG Prius.

Another option is the Honda Civic hybrid – which touts 200 horsepower (just slightly more than the new Prius) but it costs a little more than the Prius, with a base price of $28,950 and only manages 50 MPG in city driving and 47 on the highway, the latter being much lower than the Prius can deliver – at least the base LE trim with the lower-rolling-resistance 17 inch wheels.

The Bottom Line

It’s said you cannot have your cake and eat it, too. The latest Prius proves that’s not always the case.

. . .

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30 COMMENTS

  1. OK, what have they done with Eric, and who is this imposter? J/K, I’ve been the almost lone Prius fan here for awhile, now. All’s I can say, is when will he review the Gen 5 Prime? If you like the Prius…
    How’s about another half second off the 0-60 time, 40 mile electric range, and a better F/R weight distribution?

  2. It’s ugly. It’s fake and gay. It’s a cell phone on wheels. To get me in one of these, you’d have to scoop my cold, dead corpse out of my muscle car and throw it in the 23.8 cubic foot cargo area. May as well ask me to trade in my beautiful wife for a transvestite.

    I don’t like it – is what I’m getting at. LOL

    But I can see how this ahem, queer little car would be appealing to the average NPC LGBT ally.

    • ‘The Nightshade trim ($32,560) is available in fly yellow exterior paint with black anodized 19 inch wheels.’ — eric

      WHUT? Is this some kind of joke? Pay extra for a vehicle that looks like a freakin’ taxi?

      Accepting that prole-livery should be a five-thousand-dollar CREDIT against the purchase price.

      ‘You talkin’ to me?’ — Travis Bickel, Taxi Driver

      If I were Toyota’s marketing consultant, I’d rename it ‘Yellow Peril.’ Bwa ha ha haaahhh …

      • Ouch, Jim!

        I actually liked the car. Hard – for me – to not appreciate a car that approaches 60 MPG that can also out-accelerate most stock V8 muscle cars of the ’70s. Granted, the latter are still more fun and have more character. But apples and oranges here.

  3. Rode in a Prius for 400 miles, road noise and all.

    Once is enough.

    3164.50 USD for gold, a Troy ounce, it’s an ancient relic in demand.

    Any buyers?

    If you go to a big box store and hand them a US minted gold double-eagle for 3164 dollars in merchandise, would they take it?

    Cold for April 2.

      • Ugh, gross. It’s 75 and sunny today in OK. But there was a tornado that touched down a few towns over last night, so there is thaaaat…

      • My wife sewed together a strip of cloth about 2 inches in diameter, filled it with wheat berries, sealed the end, used it as a draft snake, black ants invaded the draft snake and ran off with a lot of wheat berries.

        Discovered the ant colony later on and bagged them all up.

        A cold weather related story.

        Any temp under 59 degrees F, you need extra coverage besides plain threads.

    • Prius drivetrain in a compact pickup (or even a compact SUV) would be a killer app.

      Haven’t owned a sedan or coupe since the 20th century. Hate putting chin to chest to slide my head under the door frame, then scissoring ankles to thighs to get feet inside the door.

      Lebensraum … bitchez.

      • The CANBUS, serialized parts, electronic nannies and spyware have ruined the automobile. The real killer app would be to manufacture any car that existed between 1998 and 2005. Automobiles since then have not gotten better, but just more complex, expensive, difficult to repair and maintain, and less enjoyable to drive.

        • Point taken. And I don’t ever to expect to own a post-2010 vehicle.

          But from Toyota’s p.o.v., why not put the Prius’s powerful but fuel-thrifty drivetrain into crossovers, pickups, and SUVs?

  4. For a daily city commuter car I can see that it would be quite popular. There are a few nice cars out there that I would buy, unfortunately I only have a two car garage. Most people only use cars as commuter appliances. There aren’t that many car nuts out there. I’m a self proclaimed car nut. My hobbies in addition to cars are lifting weights, Powerful stereos, guns. I was going to add alcohol but I stopped drinking about two years ago. Currently looking for a substitute for getting juiced up.

  5. I’ll have to remember not to race a new Prius, that would be very embarrassing, haha.
    I’ll theorize that it doesn’t do well 40-70? Or if it’s out of e-power either.

  6. No matter what, remind me of the Ron Burgundy meme where he goes “Prius, Japanese for Homosexual”

    Aren’t they lithium powered now too? Two words: Spontaneous Combustion

    • Unfortunately, many newer Toyotas use the thermal-runaway prone, superfund-site creating Li Ion batteries.
      Gotta keep up with the Joneses and have ever-more-powerful/fast charging batteries.

      Still a few safer/stable NiMH variants floating around with the low trim RAV, Crown & Sienna (and the totally pointless hybrid Tundra/Sequoia & Taco/4Runner.)

  7. I watched a Cal Worthington used car ad from the early 80’s. Quite strangely the car did not look all the same, makes you wonder why cars all look the exact same now? Could it be GovCo?

    Yes, the Prius looks ugly. Since nothing was mentioned of different brakes or lowering could the 17 inch wheels fit the higher end model or even the 15 inch wheels be fitted onto the newest version?

  8. Pathetic.

    Look folks this is how it works:

    First the restrict your choices by regulating anything from a V12 to a simple V6 out of the market.

    Then they force endless amounts of crap like EVs and ADAS on you.

    To seal the deal, they use the safety and CAFE regs to turn everything into a bland jelly bean turd shape.

    Boom like that! One day you wake up thinking a Hybrid Prius is a decent car.

    Wake up people!!!

    ROTFL

    • Absolutely. I hate those things about the same as I did when they were redesigned in 2004. Rented a 2010 model. Awful.

    • [It is also the most powerful – and quickest – Prius ever.] Eric

      Notta matta haw uuuugly it is,,, The sell is the “Need for Speed”.

      The claimed reason for the Prius is fake and gay climate change. Just like Mr. Doubtfire.

    • Couldn’t agree more. There is nothing – absolutely nothing – offered of any interest anymore. Can’t see myself EVER purchasing a new car again.

  9. Toyota Prius…the living monument to affordable, reliable, economical commuting.
    (And inexplicably, nobody wants them.)

  10. Now this is a vehicle that actually makes sense if you want a car that’s enjoyable to drive, that doesn’t cost too much, and actually conserves resources.

    Trouble is, there aren’t many other cars out there like that.

  11. The Ford Maverick hybrid planetary CVT is essentially the same as the Toyota. I’ve read that Ford and Toyota share patents on it.

  12. ‘Back then, a new Prius listed for just shy of $20,000 – which would cost you about $36,000 today. Put another way, the ’25 Prius is about $7,500 less expensive to buy than the OG Prius – in addition to being more economical to drive [and faster].’ — eric

    This great leap in value is the very essence of kaizen — continuous improvement. Both IC engines and hybrid drivelines have made stunning advances in the past century. Specific output from IC engines has nearly tripled.

    But instead of celebrating these engineering triumphs, apparatchiks like Michael ‘Red Guard’ Regan — who couldn’t design a freaking paperclip — sought to regulate them into nonexistence.

    Today’s ugly plot twist, as Enslavement Day dawns, is that the price of regulatory forbearance from the Trump regime is a savage new tax (tariff) which will hike new car prices, both imported and domestic, to the moon.

    You can buy any car you want, comrade, if you’ve got $50,000 and a dream.

    • Kaizen is a very different concept from continuous improvement.

      It’s part of it, but kaizen translates (both literally and symbolically) as “wind” and is inherently short-term. It can be done on a regular basis, as needed, or ideally both.

      Continuous improvement is the result of periodic kaizen, along with other (engineering, training, process, etc.) improvements. You can (and plenty of companies do) achieve that without any kaizen at all. Also, “improvement” is a very vague term that can mean anything…it could mean cost/profitability, for example, and not necessarily durability or reliability like they want you to assume.

      Why yes, yes I have worked in the auto industry. Not for decades, but long enough. Closing in on a decade, I guess.

  13. ‘Toyota’s CVTs are much better – in terms of how they feel and sound – than most other CVTs – because they have a first gear/”launch” gear like a regular automatic.’ — eric

    This seems to be a description of Toyota’s Direct Shift-CVT used in the Corolla. Details:

    ‘Since the launch gear handles the highest input loads while the car gets up to speed, the equipment in the CVT has much less stress. As a result, the Direct Shift-CVT will use a narrower belt angle which Toyota reduced from 11 degrees to 9 degrees. This increases the shift speed by 20 percent. The new system also uses a more compact pulley.’

    https://www.classictoyotatyler.com/blog/toyota-direct-shift-cvt

    All good — but not the same as the planetary E-CVT used in the Prius.

  14. ‘A CVT automatic is standard’ — eric

    This point deserves enlargement. Cribbed off Reddit:

    ‘The Prius’ so-called E-CVT has nothing to do with a mechanical CVT other than they both can produce a theoretically infinite number of gear ratios.

    ‘A mechanical CVT works by using a belt that is connected to two cone shapes, one attached to the engine and the other the wheels. When the cones are pushed together/pulled apart, the gear ratio between them changes.

    ‘Whereas the Prius’s E-CVT uses a single planetary gear set. The outermost ring gear is attached to the wheels and to one of the two electric motor/generators in the car (the larger of the two), called MG2. The planet carrier is attached to the ICE. The innermost sun gear is attached to the smaller MG1.

    ‘The E-CVT’s advantage is there are no clutch packs or belts, just a single planetary gear set. This results in very high reliability.’

    https://tinyurl.com/372jzcf5

    Last year, a commenter here posted a video documenting the teardown of a Prius planetary trans. It seems to be sui generis — no other manufacturer has it.

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