View Full Version : BMW shows the stereotype of old diesels

Valentine One Radar Detector

03-08-2011, 09:06 AM
BMW must think that they need to exaggerate the dirtiness of old diesels, so that they can sell new ones.

That is what is different between BMW and Mercedes or VW, who would have shown how long a diesel car can last, how clean it always has been, and then shown that they have made it even better. BMW only makes their new car look good, instead of the diesel image as a whole. Don't get me wrong, it is good to see a diesel specific commercial, but it could have been a little more positive.

Funny though, they didn't show a clip of their own 524TD shaking and smoking....maybe there are none left that run...


03-08-2011, 09:39 AM
I agree - but by way of explanation, I think BMW is basing its ad pitch on the Stupid American Paradigm.

We like to think of ourselves as speedy, slick and rich - when the reality is fat, slow and broke.

The 330d is almost a contradiction in terms.

Nice car; fast car. But it's also a $40k car that only gets about 40 MPGs.

Yeah, that's considerably better than a gas-powered equivalent luxury-sport sedan.

But if you are spending $40k on a luxury-sport sedan, do really care all that much about mileage?

To me, a diesel that makes sense is one that gets 60 MPG and costs less than $25k.