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Eric
11-14-2007, 07:40 AM
Los ANGELES, Nov. 14, 2007 ? The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.

Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln?s growth by attracting new customers.

?Lincoln has reestablished itself as a quality and design leader with award-winning products like the Lincoln MKZ, MKX and Navigator,? says Mark Fields, Ford Motor Company?s president of The Americas. ?With the Lincoln MKS, we are raising the bar even higher with unparalleled amenities and performance, and a price that should be irresistible to luxury customers.?

The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.

Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.

?We?re playing to win with the Lincoln MKS, especially in California, where more luxury vehicles are sold than anywhere else. We will do so by offering confident, understated, respectful luxury ? not something that will go out of fashion in a year or two,? said Mike Richards, Lincoln General Marketing Manager. ?We?re also making an extra effort to reach out to African American and Hispanic buyers who want and deserve luxury in their lives, in part, through new marketing relationships with artists Common and Juanes.?

Juanes, a 12-time Latin Grammy award winning artist, will help introduce SYNC, which is standard on Lincolns and widely available on Ford and Mercury products, to the Hispanic market. Juanes was recognized by Time magazine as one of the ?100 Most Influential People in the World? for his belief in the possibility of social change through music.

Common, an accomplished musician, children?s author and actor, will represent Lincoln beginning in 2008. The partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common?s wide-ranging businesses and his community service program. Common is currently appearing with Russell Crowe and Denzel Washington in the Ridley Scott-produced film American Gangster.

Consumers can visit www.lincoln.com to build and price their ideal Lincoln MKS and place their order at their local Lincoln dealer immediately.

The Lincoln MKS offers a suite of technologies and features not found on other luxury sedans. They include:

SYNC, a hands-free, voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities.

THX®-certified audio system with 5.1 Surround Sound, SIRIUS Travel Link? and Voice-Activated Navigation, which provides superior sound quality ? plus real time traffic updates, movie listings, radar weather forecasts and even directions to the closest local gas stations with the best prices.

Lincoln?s Next-Generation Keypad, which uses heat-sensing technology to bring alive the keypad of LED backlit numerals embedded in the driver side B-pillar. The driver enters a five-digit code to unlock the vehicle.

Easy Fuel? Capless Fuel-Filler System, a customer convenience that helps reduce evaporative emissions that create smog and global warming. When fueling is completed, and the nozzle is removed, the system automatically seals shut.

Adaptive Cruise Control (ACC), which allows the driver to set the car?s speed and maintain that speed without using the accelerator pedal. The radar-based system also can monitor the vehicle in front (up to 600 feet) and adjust the speed of the Lincoln MKS to keep it a safe distance behind the lead vehicle. Four settings accommodate different driving styles.

Intelligent Access with Push Button Start, which is a first for Lincoln and allows the driver to enter the Lincoln MKS and start the engine without using a key. Drivers simply carry the special fob as they approach the vehicle, touch the keyless entry pad on the B-Pillar, open the door and with the brake pedal engaged, start the engine by pushing a button.

Adaptive Headlamps with Automatic High Beams and Standard High-Intensity Discharge (HID) lamps, which enhance nighttime visibility by illuminating more of the road and reducing glare from oncoming traffic. Sensors monitor vehicle speed and steering wheel input engaging electric motors that pivot the left headlamp up to five degrees and the right headlamp up to 15 degrees to increase the driver?s field of vision. Plus, automatic high beams switch to high intensity when no other vehicles are detected.

Rain-Sensing Wipers, which are moisture-activated and programmable.

Forward Sensing System, which determines how close front objects are while parking.

Rearview Camera System, which is mounted beneath the Lincoln Star on the decklid and activated when the vehicle is shifted into reverse, giving the driver a view of what?s behind the vehicle. The system works in conjunction with the vehicle?s reverse sensing system and uses the navigation screen as a display.

The Lincoln MKS is powered by a Lincoln exclusive new 3.7-liter V-6 engine. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward?s 10-Best Engines for 2007.

Both engines share the same strong, die-cast aluminum block and lightweight four-valve heads for smooth operation at high RPMs. The 3.7-liter?s larger cylinders contribute to the increase in horsepower and torque. This engine delivers 270 horsepower and 265 lb.-ft. of torque and is mated to a 6-speed automatic transmission with SelectShift that delivers smoother shifts, better fuel economy, acceleration and the option to manually select gears.

?This engine is tuned to maximize the increased torque to improve performance where it?s needed most ? standing acceleration and passing,? says Michael Celentino, chief engineer.

Less than a year after launch, the Lincoln MKS will be the first vehicle to offer Ford?s new gasoline turbo direct injection engine technology.

The premium engine ? which offers the power and torque of a V-8 with the fuel efficiency of a V-6 ? will make the Lincoln MKS the most powerful and fuel-efficient all-wheel drive luxury sedan in the market.

Lincoln MKS also is available with an all-wheel-drive (AWD) system that provides a confident driving experience in all weather. It uses a sophisticated system of clutches to quickly distribute torque between front and rear wheels ? up to 100 percent in either direction ? to avoid wheel slip. The AWD system works with the standard Advance Trac® stability control system to provide additional stability, transferring torque from side-to-side.

An all-new independent rear suspension design features vertically mounted shock absorbers mounted at the outboard end of the suspension arms near the wheels, maximizing suspension travel and allowing for more precise suspension tuning.

The MacPherson strut and rear-facing L-shaped lower control arm front suspension also was designed to maximize suspension travel and tuned to work in harmony with the rear suspension. As an added benefit, the new suspension design can accommodate larger, 20-inch wheels and tires without compromising ride comfort.

The Lincoln MKS comes standard with 18-inch bright, machined, cast aluminum painted 10-spoke wheels. Nineteen-inch 10-spoke painted, polished or machined aluminum or a class-exclusive 20-inch, 11-spoke, highly polished, cast aluminum wheel are available options.

The Lincoln MKS is equipped with a comprehensive package of the latest in active and passive safety features to provide the highest level of protection for all occupants.

Standard safety features include: dual-stage driver and front passenger air bags, safety belt pretensioners, load-limiting retractors, driver seat positioning sensor, side air bags and Safety Canopy? side curtain air bags with roll-fold technology and four-wheel ABS brakes.

Additional standard safety features include an anti-theft perimeter alarm, Battery Saver, Belt-Minder®, Child Safety Locks, glow-in-the-dark trunk release, illuminated entry, LATCH (Lower Anchors & Tethers for Children) and a tire pressure monitoring system.

swamprat
11-15-2007, 09:56 PM
I have seen a picture of this car. $38000 for a FWD based AWD Lincoln? And no V8? Gimme a break Who does Ford think they are kidding? Why no RWD? Fuel economy? If you are buying a full sized car, fuel economy isn't terribly important. I'm not impressed. Another bright idea from Ford, I guess.

Disco Man
11-16-2007, 05:59 AM
swamprat,

Excellent point. I believe Ford's strategy is they are trying to save money by using the Volvo architecture (MKS is based on S80 Volvo platform) which is a fwd based awd system. The only V8 that currently works with this platform is the V8 from the S80, which Ford probably does not want to put in the less expensive MKS.



For pictures of th 09 MKS visit the main site link down below:

http://www.ericpetersautos.com/home/images/stories/automotive/09mks/09mks-s.jpg


http://www.ericpetersautos.com/home/index.php?option=com_content&task=view&id=274&Itemid=10815

Eric
11-16-2007, 07:25 AM
I have seen a picture of this car. $38000 for a FWD based AWD Lincoln? And no V8? Gimme a break Who does Ford think they are kidding? Why no RWD? Fuel economy? If you are buying a full sized car, fuel economy isn't terribly important. I'm not impressed. Another bright idea from Ford, I guess.


Agreed - Lincoln is on the ropes... the brand isn't even among the top five luxury brands anymore.

chiph
11-16-2007, 10:10 AM
The owners of Lincoln LS's (a fanatical bunch) are still looking for their replacement. Sounds like the MKS is not it.

Chip H.

Eric
11-16-2007, 10:50 AM
The owners of Lincoln LS's (a fanatical bunch) are still looking for their replacement. Sounds like the MKS is not it.

Chip H.



What happened to the LS is egregious. That car could have been a BMW contender; had a great suspension - a manual transmission - and was RWD. It also came out well before Cadillac began to get its act together.

Of course, Ford just dropped it.

Disco Man
11-16-2007, 05:21 PM
It was a bad choice for Ford to kill the LS. However I can see why they did it, the LS was built on a rwd Jaguar platform. Ford has for the last few years wanted despartly to sell Jaguar to another company (no buyers yet). They probably did not want to have a car that shared used a Jaguar platform, since if they sell Jaguar they lost the platform.

misterdecibel
12-03-2007, 07:58 PM
swamprat,

Excellent point. I believe Ford's strategy is they are trying to save money by using the Volvo architecture (MKS is based on S80 Volvo platform) which is a fwd based awd system. The only V8 that currently works with this platform is the V8 from the S80, which Ford probably does not want to put in the less expensive MKS.




Ah, so this is a Ford 500/Taurus dressed up in Lincoln drag.

swamprat
12-03-2007, 09:04 PM
It was a bad choice for Ford to kill the LS. However I can see why they did it, the LS was built on a rwd Jaguar platform. Ford has for the last few years wanted despartly to sell Jaguar to another company (no buyers yet). They probably did not want to have a car that shared used a Jaguar platform, since if they sell Jaguar they lost the platform.


Actually, the Jaguar S-type is built on a Ford platform known as the DEW98. It is what underpinned the Lincoln LS.

I don't see much of a difference between this and the Lincoln MKZ or the Ford Fusion. They all look the same.

misterdecibel
12-04-2007, 12:45 AM
It was a bad choice for Ford to kill the LS. However I can see why they did it, the LS was built on a rwd Jaguar platform. Ford has for the last few years wanted despartly to sell Jaguar to another company (no buyers yet). They probably did not want to have a car that shared used a Jaguar platform, since if they sell Jaguar they lost the platform.


Mustang shares a version of that platform, modified for a live rear axle.

The LS was killed due to poor sales, thanks to its incredibly bland styling and overall personality. It was not an interesting car in any way, apart from its RWD and available V8.

swamprat
12-04-2007, 08:05 PM
It was a bad choice for Ford to kill the LS. However I can see why they did it, the LS was built on a rwd Jaguar platform. Ford has for the last few years wanted despartly to sell Jaguar to another company (no buyers yet). They probably did not want to have a car that shared used a Jaguar platform, since if they sell Jaguar they lost the platform.


Mustang shares a version of that platform, modified for a live rear axle.

The LS was killed due to poor sales, thanks to its incredibly bland styling and overall personality. It was not an interesting car in any way, apart from its RWD and available V8.


That's the truth.

Kwozzie1
12-30-2007, 09:49 PM
The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.

Makes the Town Car seem an incredible hulk...almost ugly

I am assuming a typo ....On the website it is MKZ ;D