Results 1 to 4 of 4

Thread: One bright spot in Dearborn

  1. #1
    Vulture of The Western World Eric's Avatar
    Join Date
    Jul 2006
    Location
    The Land of The Edentulites
    Posts
    22,719

    One bright spot in Dearborn

    Ford’s redesigned Focus continues to surprise auto industry watchers and customers alike with strong sales, revenue growth, fuel economy and industry-first technology.

    While Ford and industry sales experienced a double-digit sales decline in July, Ford Focus sales climbed 16 percent versus a year ago. Year-to-date, Focus sales were up 26 percent, compared with industry-wide small car growth of approximately 9 percent.

    Focus has surprised in areas other than sales:

    Transaction prices – Year-to-date, Focus transaction prices have increased $750 per unit compared with a segment-average increase of $100. Customers are purchasing more equipment, including Ford SYNC, and higher series levels.
    Fuel Economy – In an independent test conducted by Edmunds.com called the Gas-Sipper Smackdown, Focus achieved 37.5 mpg on the highway. Focus has EPA highway fuel economy of 35 mpg – better than the smaller 2008 Honda Fit and 2009 Nissan Versa SL.
    Cool Technology – Focus was named one of Kelley Blue Book’s 10 Coolest New Cars Under $18,000 based on its safety, fuel economy, interior size, comfort, technology, fun-to-drive and the “decidedly subjective coolness factor.”


    “Focus continues to surprise and delight customers throughout the country, but the bombshell is in Texas, where Focus retail sales have almost doubled,” said Jim Farley, Ford, group vice president, Marketing and Communications. “If we can increase small car sales in Texas, we can increase them anywhere.” Year-to-date, Focus retail sales were up 91 percent in Texas and 46 percent nationwide.

    Total Ford, Lincoln and Mercury car sales were up 8 percent compared with a year ago. Consistent with industry trends, crossover vehicles – which include Ford Escape, Edge and Flex – were down 8 percent. Sport utility vehicles – such as Ford Explorer and Expedition – were down 54 percent, and trucks and vans – including Ford F-Series and Econoline – were down 18 percent.

    Overall, Ford, Lincoln and Mercury vehicle sales totaled 156,406 in July, down 13 percent versus a year ago; year-to-date sales totaled 1.265 million, also down 14 percent. Ford estimates industry-wide sales were down 11 percent year-to-date.

    “We expect the second half of 2008 will be more challenging than the first half as economic and credit conditions weaken,” said Farley.

  2. #2
    Senior Member misterdecibel's Avatar
    Join Date
    Apr 2007
    Location
    Little Rock, Arkansas
    Posts
    3,408

    Re: One bright spot in Dearborn

    Friend in NJ who is working as a Ford salesman while getting his MBA, says his dealership was sold out of 2008 Foci in May. No more 'til the 2009s ship.



    I hope this isn't seen as vindication for the idiots who decided to re-design the old Focus chassis for the US rather than bring us the new Focus they have everywhere else but North America.

  3. #3
    Senior Member
    Join Date
    Jul 2006
    Location
    Raleigh NC, USA
    Posts
    3,628

    Re: One bright spot in Dearborn

    Well, at least Ford got rid of the chrome fender warts.

    Chip H.

    Former owner: 2012 Honda Civic LX, 2006 Honda Ridgeline RTL, 2000 Honda CR-V EX, 2003 MINI Cooper S, 1992 Honda Accord LX, 1999 Mercedes ML-320, 1995 VW Jetta GLX, 1991 Mercury Capri XR2, 1981 Mercury Zephyr, 1975 Chevrolet Impala

  4. #4
    Senior Member misterdecibel's Avatar
    Join Date
    Apr 2007
    Location
    Little Rock, Arkansas
    Posts
    3,408

    Re: One bright spot in Dearborn

    Now if they'd just abandon the "Lady Shick" motif.

Similar Threads

  1. Leonardo the 3-D dinosaur... via Dearborn
    By Eric in forum Motor Mouth
    Replies: 2
    Last Post: 02-05-2009, 07:22 AM
  2. On the bright side (for Ford)....
    By Eric in forum Advice/Questions/Tips
    Replies: 0
    Last Post: 07-26-2008, 08:38 AM
  3. One bright spot in the Chrysler portfolio....
    By Eric in forum Automotive News
    Replies: 0
    Last Post: 11-08-2007, 07:17 AM
  4. The Future Looks Not So Bright Ahead
    By Eric in forum Motor Mouth
    Replies: 52
    Last Post: 01-30-2007, 06:51 AM
  5. Dearborn Debacle?
    By Eric in forum Motor Mouth
    Replies: 10
    Last Post: 01-29-2007, 06:40 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •