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Thread: Chrysler announces sales & marketing "enhancements"

  1. #1
    Vulture of The Western World Eric's Avatar
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    Jul 2006
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    Chrysler announces sales & marketing "enhancements"

    As the market makes a shift from leasing to retail purchasing, Chrysler LLC today announced that in August the Company will repackage its incentives to make purchasing a vehicle more affordable than ever. The new strategy includes 72-month finance deals on an expanded range of compact, mid-size and full-size vehicles. The program creates retail payments similar to 36-month lease payments, and lower than previously offered finance payments. With these new incentive offers, customers can get lower payments with the benefits of ownership.
    The Company is able to achieve this by repackaging incentive resources from leasing to retail. Helping achieve these low-finance payments are special retail finance rates and a bonus consumer cash program in which customers can now receive up to $2,000 cash back on select retail purchases when financed through Chrysler Financial.

    “As part of our annual August model-year clearance, we are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting,” Vice Chairman and President Jim Press said. “We have re-packaged our incentive spending typically spent on leasing into retail purchase packages to lower monthly payments on select vehicles from the Dodge Caliber and Dodge Charger to the Chrysler Town & Country and Jeep® Liberty. With the model year ending on 2008 vehicles, the time to buy has never been better.”

    Returning lease customers will receive a Lease Loyalty incentive up to $750, and Chrysler Financial will waive the disposition fee (up to $425) if they purchase an eligible new Chrysler, Jeep or Dodge vehicle.

    Special deals for August also include the continuation of 0 percent APR for 72- month deals on the Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander.

    For those customers who still wish to lease a Chrysler, Jeep or Dodge vehicle through an independent financial institution, they can take advantage of Chrysler’s Customer Cash Allowance on select vehicles up to $2,000.

    The Company also announced its “Shop ‘Til You Drive Sales Event” sales promotion campaign consisting of new television ads, radio spots, a new print campaign and Internet promotions. These initiatives are intended to substantially increase awareness and consideration levels of retail purchases, offering lower monthly payments among the Chrysler, Jeep and Dodge brands.

  2. #2
    Senior Member grouch's Avatar
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    Jan 2008

    Re: Chrysler announces sales & marketing "enhancements"

    The one thing Chrysler did that made think about buying a new vehicle is the lifetime warranty. Alas, I think the other items such as zero interest are without it. The way I piles miles on, it would be worth buying a new vehicle rather than a 5-10 year old one. My current Dodge pickup has 356K on the clock and it keeps on rolling.
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