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Thread: Ford now in statistical dead heat on quality with Toyota and Honda

  1. #1
    Vulture of The Western World Eric's Avatar
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    Ford now in statistical dead heat on quality with Toyota and Honda

    Ford Motor Company’s surging domestic quality is now equal to the best in the industry for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.

    Ford, Lincoln and Mercury vehicles collectively reduced “things gone wrong” (TGW) by 7.7 percent compared to last year and are now statistically equivalent with Honda (including Acura) and Toyota (including Lexus and Scion) atop the list of seven major automakers in the survey.

    From 2004 to 2008, Ford, Lincoln and Mercury vehicle quality, as measured by a reduction in TGW, has improved by 33 percent.

    ”This is One Ford at its best. It's taken thousands of people continuously working together with laser-like focus every day to boost vehicle quality for our customers to the top of the pack,” said Bennie Fowler, Ford group vice president, Global Quality. “But this is a never-ending journey. The goal now is to distance ourselves from our top competitors. We want to be the sole quality leader."

    The 2008-launched Ford F-Series Super Duty and the Lincoln Mark LT ranked first in their respective segments in both TGW and customer satisfaction. Ford Mustang GT 500 topped the sports car category in TGW.

    Overall, 18 of 24 Ford, Lincoln and Mercury vehicles recorded TGW improvements. Ford's newly launched Focus improved significantly in TGW and customer satisfaction, now equaling the Toyota Corolla in both categories. The Ford Fusion and Mercury Milan are significantly better in TGW than the Toyota Camry, which they tied in customer satisfaction.

    "We are consistently delivering improved quality by following standardized, disciplined processes throughout Ford," said Fowler. "This is particularly impressive considering the difficult challenges we've had to overcome."

    Ford also ranked best in class for TGW performance in the functional areas of Vehicle Engineering and Electrical among major manufacturers. Ford, Lincoln and Mercury vehicles averaged 1,287 TGW per 1,000 vehicles, a reduction of 108 versus a year ago. Customer satisfaction with the company's vehicles reached its highest level ever, improving one point to 77 percent.

    The 2008 model-year GQRS survey, conducted for Ford by RDA Group of Bloomfield Hills, Mich., solicits feedback on vehicle trouble and customer satisfaction from owners of all major makes and models after three months in service.

  2. #2
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    Re: Ford now in statistical dead heat on quality with Toyota and Honda

    Glad to hear this. They need to make sure potential customers know this, and that won't happen overnight -- it'l be a long process for them.

    Next on things for them to work on improving is quality after the customer has had the product for a couple of years.

    Chip H.

    Former owner: 2012 Honda Civic LX, 2006 Honda Ridgeline RTL, 2000 Honda CR-V EX, 2003 MINI Cooper S, 1992 Honda Accord LX, 1999 Mercedes ML-320, 1995 VW Jetta GLX, 1991 Mercury Capri XR2, 1981 Mercury Zephyr, 1975 Chevrolet Impala

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    Senior Member misterdecibel's Avatar
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    Re: Ford now in statistical dead heat on quality with Toyota and Honda

    Then why is Kirk Kerkorian dumping all his Ford shares on the market this morning at fire-sale prices?

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    Administrator Ken's Avatar
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    Re: Ford now in statistical dead heat on quality with Toyota and Honda

    Quote Originally Posted by misterdecibel
    Then why is Kirk Kerkorian dumping all his Ford shares on the market this morning at fire-sale prices?
    Maybe he knows something the others don't?

    Ken.
    Die dulci fruimini!
    Ken.
    Wolds Bikers, Lincolnshire, England.

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    Vulture of The Western World Eric's Avatar
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    Re: Ford now in statistical dead heat on quality with Toyota and Honda

    Quote Originally Posted by misterdecibel
    Then why is Kirk Kerkorian dumping all his Ford shares on the market this morning at fire-sale prices?
    Good quality doesn't necessarily correlate with sales success.

  6. #6
    Senior Member misterdecibel's Avatar
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    Re: Ford now in statistical dead heat on quality with Toyota and Honda

    Quote Originally Posted by Eric
    Quote Originally Posted by misterdecibel
    Then why is Kirk Kerkorian dumping all his Ford shares on the market this morning at fire-sale prices?
    Good quality doesn't necessarily correlate with sales success.
    Indeed. I wasn't trying to imply a correlation. Look at the last days of Oldsmobile, for example. But there must be something rotten in the state of Dearborn for Kerkorian to get spooked.

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