At many area Walmarts, the book section is extremely well-organized.

The self-help books are here … the religion section is there … cooking and diet books farther down … and right over here is the black section.

The “black section” contains everything written by and about blacks: romance novels, self-help books, religion, sports, even an autobiography by the current president of the United States.

At the Walmart on Arlington Road in Springfield Township, you’ll find two fancy, hardcover books by people who are household names in professional football. Drew Brees, quarterback of the 2009 Super Bowl champion

New Orleans Saints, smiles on the cover of "Coming Back Stronger: Unleashing the Hidden Power of Adversity". Tony Dungy, coach of the 2006 Super Bowl champion Indianapolis Colts, smiles on the cover of "The Mentor Leader."

But you won’t find those books side by side. Why? Because Brees is white and Dungy is black.

When asked why many of its stores have a “black section” that lumps together everyone from romance novelists to preachers to the president of the United States—even though they have little in common beside skin color—Wal-Mart Stores Inc. responded without really responding.

“The book sections in our stores are designed to meet customer demand and feedback at the local level,” read an e-mail from Phillip Keene, a media-relations official at the company’s headquarters in Bentonville, Ark.

“Like many national bookstores, and book sections at retailers across the country, some of our stores have a section for African-American-focused books, while a store in a different area of the country might have a large science-fiction section or Western section… .

Of course, such reasoning only applies to "black" products, since only blacks may identify, associate, support, sell or otherwise do business explicitly on the basis of race.

A store that had a "white" books section would become the focus of a national media inquisition and possibly hate crimes/discrimination litigation.