Results 1 to 2 of 2

Thread: BMW shows the stereotype of old diesels

  1. #1

    BMW shows the stereotype of old diesels

    BMW must think that they need to exaggerate the dirtiness of old diesels, so that they can sell new ones.

    That is what is different between BMW and Mercedes or VW, who would have shown how long a diesel car can last, how clean it always has been, and then shown that they have made it even better. BMW only makes their new car look good, instead of the diesel image as a whole. Don't get me wrong, it is good to see a diesel specific commercial, but it could have been a little more positive.

    Funny though, they didn't show a clip of their own 524TD shaking and smoking....maybe there are none left that run...

  2. #2
    Vulture of The Western World Eric's Avatar
    Join Date
    Jul 2006
    The Land of The Edentulites
    I agree - but by way of explanation, I think BMW is basing its ad pitch on the Stupid American Paradigm.

    We like to think of ourselves as speedy, slick and rich - when the reality is fat, slow and broke.

    The 330d is almost a contradiction in terms.

    Nice car; fast car. But it's also a $40k car that only gets about 40 MPGs.

    Yeah, that's considerably better than a gas-powered equivalent luxury-sport sedan.

    But if you are spending $40k on a luxury-sport sedan, do really care all that much about mileage?

    To me, a diesel that makes sense is one that gets 60 MPG and costs less than $25k.

Similar Threads

  1. Bernie Goetz shows how to deal with Maggots
    By Eric in forum The Maggots...
    Replies: 0
    Last Post: 12-22-2010, 09:16 AM
  2. Why diesels are better
    By dieseleverything in forum Video clips
    Replies: 2
    Last Post: 06-03-2010, 03:25 PM
  3. Nissan shows tidy profit, announces GT2012 plan
    By Eric in forum Automotive News
    Replies: 0
    Last Post: 05-16-2008, 05:21 AM
  4. Air shows, why?
    By DonTom in forum Motor Mouth
    Replies: 40
    Last Post: 09-21-2007, 11:08 PM
  5. Replies: 0
    Last Post: 07-31-2007, 09:44 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts