Florida tags don't even say "FLorida" on them anymore, they say "MYFLORIDA.COM" across the top.
So every car is a rolling billboard for the Florida Parks & Tourism.
Actually, myflorida.com is a portal for _all_ online state services.
Pennsylvania did the same thing first with state.pa.us. We were one of the first to have a web address on a license plate and it was "high-tech". (this was in 2001) They have since made the plates uglier and changed the address to visitPA.com.
Personally, I'd like to see them go back to the yellow on blue with the state border outline. Those were our nicest plates.
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That is lame. It's the same website as Florida.gov!
Guess myflorida.com sounds less governmental!
"Tutto nello Stato, niente al di fuori dello Stato, nulla contro lo Stato " -Mussolini
All within the state, nothing outside the state, nothing against the state.