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Thread: Chevy Silverado named 2007 Motor Trend Truck of the Year

  1. #1
    Vulture of The Western World Eric's Avatar
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    Chevy Silverado named 2007 Motor Trend Truck of the Year

    DETROIT, Mich. - Today, Motor Trend magazine bestowed its prestigious "Truck of the Year" award on the all-new 2007 Chevy Silverado.

    "We feel the new Silverado represents the best of the best in the competitive pickup truck segment," said Ed Peper, Chevrolet general manager. "Years of work have gone into every element of this vehicle. It's great to receive this recognition from such a respected publication. It provides great reinforcement and encouragement for our entire Chevy team, and our employees from our design studios to engineering centers, and assembly plants to dealerships - this is a great win."

    This is the third time since 1999 the Silverado has received this coveted award, making it the only three-time winner in the 18-year history of the award.

    "This firmly establishes Silverado in the leadership position among all pickups," Peper added.

    The all-new truck incorporates new exterior and interior designs, powertrain, chassis and safety systems. The fourth generation of the legendary small-block V-8 engine family is the power behind the new pickup, delivering segment-leading horsepower and fuel economy. This makes it the only full-size pickup with over 300 hp and a combined fuel economy rating of more than 20 mpg. Silverado also offers the widest range of truck configurations with three cab sizes, three bed lengths and two distinct interiors to fit every customer's needs.

    Motor Trend Editor In Chief Angus MacKenzie praised the new Silverado for offering "...traditional values people want in a pick-up - it's rugged, durable and versatile, but it's also stylish and comfortable...and it's done a great job in maintaining the Silverado's reputation for value."

    As the new truck hits the market, customers are responding. Silverado, already the top-selling Chevrolet model, saw its sales increase 18% in November over the same month last year, and that trend is expected to grow as the new trucks fully penetrate the market. This will keep Chevy's 4,100 dealers humming through the holiday season and into 2007.

    The new truck is assembled with quality and pride by our United Auto Workers and Canadian Auto Workers partners at five North American locations: Fort Wayne, Indiana; Pontiac, Michigan; Flint, Michigan; Silao, Mexico and Oshawa, Ontario, Canada.

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    Re: Chevy Silverado named 2007 Motor Trend Truck of the Year

    I never understood why there is a category for "truck of the year."

    I guess I'm in the minority, but I consider trucks to be boring and square and would never own one unless I had a business that needed one. Even with all the power junk and the smoother and powerful engines, they are oversized pigs that drive like crap and still eat a lot of gas. I'm sure that they will remain popular when gas goes right back over 3 bucks again... haha.

    Truck of the year? zzzzzzz.

  3. #3
    Vulture of The Western World Eric's Avatar
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    Re: Chevy Silverado named 2007 Motor Trend Truck of the Year

    Quote Originally Posted by swamprat
    I never understood why there is a category for "truck of the year."

    I guess I'm in the minority, but I consider trucks to be boring and square and would never own one unless I had a business that needed one. Even with all the power junk and the smoother and powerful engines, they are oversized pigs that drive like crap and still eat a lot of gas. I'm sure that they will remain popular when gas goes right back over 3 bucks again... haha.

    Truck of the year? zzzzzzz.
    Yeah... I hear you.

    I look at my Nissan pick-up as an appliance; I wash it every now and then - and maintain it regularly. But it is parked outside and I never fiddle with it beyond what's needed to keep it in good operating order.

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