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Thread: Ford launches '08 Escape/Mariner

  1. #1
    Vulture of The Western World Eric's Avatar
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    Ford launches '08 Escape/Mariner

    ALL-NEW FORD ESCAPE AND MERCURY MARINER BEGIN PRODUCTION AT KANSAS CITY ASSEMBLY


    The 2008 Ford Escape and Mercury Mariner deliver even greater value to the customer ? with improved residuals, reduced pricing, added content and improved fuel economy.
    Improved 36-month residual values are 10 to 11 points better than previous models and significantly ahead of major competitors.
    Ford invested $100 million in new equipment, tooling and training at Kansas City Assembly Plant for production of the redesigned vehicles.

    KANSAS CITY, Mo., Jan. 26, 2007 - Ford Motor Company today celebrated the launch of the all-new 2008 Ford Escape and Mercury Mariner at its Kansas City Assembly Plant. The vehicles go on sale first quarter 2007.

    The small SUVs received a 10- to 11-point improvement in resale value, while offering reduced pricing, additional content and better fuel economy than previous models. Both vehicles are available in gas-powered engine and full-hybrid models.

    The improved value equation of the new Escape and Mariner builds on gains made by other newly launched models, including the 2007 Ford Fusion, Ford Expedition, Lincoln Navigator and Ford Edge.

    Alan Mulally, president and CEO, Ford Motor Company, told employees at the plant?s launch celebration that the pair of small SUVs they build plays an important role in the company?s commitment to produce more vehicles customers want.

    ?Customers want products with striking designs, better fuel efficiency and even better value,? Mulally said. ?To deliver these products, we are accelerating our new vehicle introductions around the world. And right here in Kansas City, you are playing a big part in this plan.?

    The launch of the redesigned Escape and Mariner comes at a time when customers are trending toward small SUVs and crossovers. The vehicles offer standard cutting-edge safety equipment, all-new styling and more must-have consumer features ? such as standard audio input jack, available touch screen navigation and SIRIUS satellite radio.

    Fuel economy will improve by two miles per gallon for gas-powered models and three miles per gallon for hybrids.

    ?Leading the segment hands-down from the start, Escape and Mariner are core to our product lineup,? said Joe Hinrichs, vice president, North America Manufacturing. ?With this launch, we?re telling the world that Ford will compete with winning products and strong brands. And with flexible plants like Kansas City Assembly, we?re telling the world that Ford will compete in manufacturing as well.?

    Ford invested $100 million in Kansas City Assembly Plant for new training, equipment and tooling, including new hood and lift-gate subassembly systems as well as upgraded materials and processes to reduce wind and road noise.

    Kansas City Assembly Plant Manager Ken Ward credited the employees with the successful launch of the Escape and Mariner.

    ?We at Kansas City understand the importance of the Escape and Mariner to the company?s vehicle lineup, and we?re proud to be the team to build them,? Ward said.

    Kansas City Assembly Plant opened in 1953. It employs 4,927 employees, 4,665 hourly and 262 salaried. It builds Ford Escape, Escape Hybrid, Mercury Mariner, Mariner Hybrid, Mazda Tribute as well as the Ford F-150 Regular Cab, Super Cab and Super Crew. The plant became a flexible manufacturing site in 2003 with the launch of the 2004 Ford F-150.

  2. #2
    TC
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    Re: Ford launches '08 Escape/Mariner

    The 2008 Ford Escape and Mercury Mariner deliver even greater value to the customer ? with improved residuals, reduced pricing, added content and improved fuel economy.
    Improved 36-month residual values are 10 to 11 points better than previous models and significantly ahead of major competitors.>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>

    I wonder how Ford would know that they will be 10 to 11 points better in advance?
    Wishful thinking or what?


  3. #3
    Vulture of The Western World Eric's Avatar
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    Re: Ford launches '08 Escape/Mariner

    Quote Originally Posted by TC
    The 2008 Ford Escape and Mercury Mariner deliver even greater value to the customer ? with improved residuals, reduced pricing, added content and improved fuel economy.
    Improved 36-month residual values are 10 to 11 points better than previous models and significantly ahead of major competitors.>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>

    I wonder how Ford would know that they will be 10 to 11 points better in advance?
    Wishful thinking or what?

    It's the usual PR BS.. they all do it. It's part of the game..

  4. #4
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    Re: Ford launches '08 Escape/Mariner

    Someone should tell those guys not to stock up on Mercury Mariner badges.

    Chip H.

    Former owner: 2012 Honda Civic LX, 2006 Honda Ridgeline RTL, 2000 Honda CR-V EX, 2003 MINI Cooper S, 1992 Honda Accord LX, 1999 Mercedes ML-320, 1995 VW Jetta GLX, 1991 Mercury Capri XR2, 1981 Mercury Zephyr, 1975 Chevrolet Impala

  5. #5
    Senior Member Kwozzie1's Avatar
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    Re: Ford launches '08 Escape/Mariner

    Am I going completed mad but aren't we just at the beginning of 2007!

    How can a car launched now be 2008! I can accept a model year beginning in June-July but this is ridiculous IMHO
    Rex
    On the Sunshine Coast, in the Sunshine State Queensland (QLD), Australia

  6. #6
    Vulture of The Western World Eric's Avatar
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    Re: Ford launches '08 Escape/Mariner

    Quote Originally Posted by Kwozzie1
    Am I going completed mad but aren't we just at the beginning of 2007!

    How can a car launched now be 2008! I can accept a model year beginning in June-July but this is ridiculous IMHO
    It's like X-mouse; it keeps getting pushed forward with each new year!

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