It's interesting to check and see what cars cost vs. what people earned at various times in the past.
In 1962 a VW cost about $1,750, as I remember. I was making about $4,500 that year.
The current New Beetle has an MRSP of $17,180. Someone in the same kind of job as I was in would be making about $45,000 today.
Now compare what you get in the two cars for nearly an identical portion of your paycheck.