
Originally Posted by
Eric
I think Swamp has an excellent point/suggestion about a diesel sedan the size of the current Chevy Malibu - and priced in that ballpark.
So, something like a Malibu with a 3-litre 175 bhp turbo-diesel? Available in what amounts to the European version of the Malibu, the Opel/Vauxhall Vectra. The engineering's been done, all it needs is for the marketing men to see the need.
As for your original proposition, basic cars just don't sell. The manufacturers have convinced the punters that they
need such fripperies as A/C, alloy wheels, trip computers, etc., etc. There's no profit in base models - the trick is to load them with stuff with a perceived value way above its actual cost & charge accordingly.
Interesting that you should quote 70bhp as being the power needed. Last year we hired a 1.2 litre 70bhp Fiat Punto for a weekend. Adequate performance, capable of cruising at 90mph; didn't check the fuel consumption, but I'm guessing high 40s (Imp. gallons).
It always amuses me that Americans 'need' big engines to drive so slowly!