DEARBORN, Nov. 13, 2007 ? Ford SYNC? has been recognized by the editors of Popular Science magazine as one of the best new technologies of the year and chosen to receive a 2007 ?Best of What?s New? award in the automotive category.

Ford SYNC, developed on the Microsoft Auto software platform, provides consumers the convenience and flexibility to bring digital media players ? Apple iPods, Microsoft Zunes and other MP3 players ? and Bluetooth-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel?s redundant radio controls.

SYNC is making in-car connectivity more affordable and more widely available than ever before. It will be available on 12 Ford, Lincoln and Mercury products this year and on nearly all Ford, Lincoln and Mercury products by the end of 2008.

?BEST OF WHAT?S NEW?

Each year, the editors of Popular Science review thousands of products in search of the top innovations of the year -- breakthrough products and technologies that represent a significant leap forward in their categories. ?Best of What?s New? awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Home Tech, Personal Health and Recreation.

?For 20 years, Popular Science?s ?Best of What?s New? awards honor the innovations that a make positive impact on life today and change our views of the future,? says Mark Jannot, Editor-in-Chief of Popular Science. ?PopSci?s editors evaluate thousands of products each year to develop this thoughtful list. There?s no higher accolade Popular Science can give.?

Jim Buczkowski, director of Electrical Systems Engineering at Ford, thanked the magazine?s editorial team for the award and noted, ?All of us at Ford are committed to delivering the products people want?and that means not only great vehicles, but also smart, innovative features like SYNC that change the game for the better.?

SYNC will be standard on Lincoln vehicles and widely available on Ford and Mercury vehicles. In most cases, SYNC will be included as standard equipment on high-series models from Ford and Mercury ? the Ford Edge Limited or Ford Focus SES, for example. On models where SYNC is optional, it will be priced at $395.

A full list of the ?Best of What?s New? award winners is included in the much-anticipated December issue of Popular Science, the magazine?s most widely read issue since the debut of the awards in 1987, and online at http://www.popsci.com/popsci/.