DEARBORN, MI, December 8, 2007?Ford Motor Company's partnership with Jive Recording Pop Phenom Chris Brown has shifted into drive as the Ford sponsored Up Close & Personal Holiday Exclusive Tour Powered by SYNC kicks off in Cincinnati, Ohio today.

The partnership is a chance for Ford to take its latest technology on the road and ultimately integrate some of the key features of the technology into the tour in a way that has never been done. Radio and Television advertisements featuring Chris Brown that highlight SYNC will also be a part of the alliance, which represents the first time that Ford is targeting such a young urban audience with a deeply integrated experience.

"The idea of bringing Chris Brown and Ford's SYNC Technology together was a no-brainer for us," said Crystal Greene, Sponsorships & Alliances Marketing Manager for Ford. "We think that SYNC is the hottest in car technology and Chris Brown is one of the hottest on the music scene, so it was an easy blend of the two. The integration of SYNC into this tour is about reaching out to this audience in a way that is natural to them. His fans love technology; they love Chris Brown, so why not capture them in a manner that is appealing to them."

Through the partnership with Ford, Chris Brown will appear in radio spots and television broadcast advertisements, focused on Ford's industry-exclusive technology. The radio ads have already kicked off in select markets and the television ads will premiere in January 2008.

Additionally, Ford has launched an official website, where fans will have a chance to learn more about SYNC, Chris Brown and the tour. Highlights of the site include exclusive interviews with the Chris Brown team and the chance to interact with Chris. There will also be a national sweepstakes where one lucky fan can win an all-new fully loaded 2008 Ford Focus, customized by Hip Hop Guru of car customization Funkmaster Flex by simply visiting the site and registering to win.

"With music having such an influence on my life and part of SYNC being about music and the ability to connect, I thought this technology and the opportunity to partner with Ford was exciting," said Chris Brown. You can literally access your music and talk on your cell simply by calling out the technologies voice commands. By visiting, I hope my fans will check it out for themselves and register to win a new Ford."

SYNC Features:

Voice-activated, hands-free calling: Simply press the ?Push to Talk? button on the steering wheel, and then say the name of the person you wish to call. SYNC will automatically connect with the names in the mobile phone?s contact list.

Uninterrupted connections: No need to hang up in the middle of a cell phone call as you enter your vehicle. Simply touch the Telephone Button on the steering wheel, and SYNC will instantly connect to a Bluetooth phone.

Audible text messages: SYNC will convert text messages from your phone to audio and read it out loud. The system is even smart enough to translate such commonly used text messaging expressions as ?LOL? andJ. You can choose to reply from any of 15 predefined responses.

Advanced calling features: SYNC includes the same features offered on mobile phones, including caller ID, call waiting, conference calling, a caller log, a list of contacts, a signal strength icon, and a phone battery charge icon ? all conveniently located on the radio?s display screen.

Voice-activated music: Browse the music collection on your digital media player or USB drive by genre, album, artist and song title using simple voice commands, such as ?Play genre Rock,? ?Play ,? or ?Play Track .?

Instant voice recognition: SYNC?s advanced voice recognition technology means when you?re ready to use your phone or digital music player, just hit the push-to-talk button and speak the simple voice commands.

Ring tone support: For supported phones, SYNC will play personal ring tones. If you?ve configured unique ring tones to identify specific callers, SYNC will automatically play those, too.

Automatic phonebook transfer: SYNC will automatically and wirelessly transfer all the names and numbers in a mobile phonebook.
Multilingual intelligence: SYNC is fluent in English, French and Spanish.