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Thread: Speaking of wrecks....

  1. #1
    Vulture of The Western World Eric's Avatar
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    Speaking of wrecks....


  2. #2
    Senior Member Ken's Avatar
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    Re: Speaking of wrecks....

    Quote Originally Posted by Eric
    That one is part of the UK's 'THINK BIKE' advertising campaign and is aimed at getting car drivers to look more carefully before they pull out of junctions; Failure to check adequately is responsible for the majority of our SMIDSY (Sorry Mate I Didn't See You) accidents. Other efforts are large posters with catchy slogans such as 'Bends To Die For', 'Think Bike', 'Bends Dead? Ahead'. These posters are not permanent but are put up for a while then moved somewhere else. Because they are mobile they keep popping into drivers conciousness from various vantage points and reinforce the message far better than fixed posters which soon become just part of the scenery.

    "Don't take it in", another video, focuses on common scenarios when people look but don't see. The advert reveals that every year an estimated 1500 motorcyclists are killed or seriously injured because drivers look but don't see.

    Ken.

    Die dulci fruimini!
    Ken.
    Wolds Bikers, Lincolnshire, England.

  3. #3
    Vulture of The Western World Eric's Avatar
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    Re: Speaking of wrecks....

    Quote Originally Posted by Ken
    Quote Originally Posted by Eric
    That one is part of the UK's 'THINK BIKE' advertising campaign and is aimed at getting car drivers to look more carefully before they pull out of junctions; Failure to check adequately is responsible for the majority of our SMIDSY (Sorry Mate I Didn't See You) accidents. Other efforts are large posters with catchy slogans such as 'Bends To Die For', 'Think Bike', 'Bends Dead? Ahead'. These posters are not permanent but are put up for a while then moved somewhere else. Because they are mobile they keep popping into drivers conciousness from various vantage points and reinforce the message far better than fixed posters which soon become just part of the scenery.

    "Don't take it in", another video, focuses on common scenarios when people look but don't see. The advert reveals that every year an estimated 1500 motorcyclists are killed or seriously injured because drivers look but don't see.

    Ken.

    This strikes me as sensible stuff - and I bet it is effective. We could use some of that over here...!

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