Great commercials, thanks for posting. You are right it seems a lot of businesses now are going to abbreviated initials, I don't know if this is because of the continued slide of intelligence of the average populace. Here's a few I can think of:
Baskin and Robbins now called: BR
KMart now called: Big K
Heck even car names are now abbreviated, a few years ago all Cadillacs had names like Fleetwood, Seville, Sedan De Ville, etc., now the names are CTS, STS, SLS, etc. And even Pontiac now has abbreviated names G5, G6, and G8. Is the buying public now so stupid from the fluoride in the water or the public education system that only abbreviated names can be remembered?