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Thread: "Big Duh" ads apparently did well for Hyundai....

  1. #1
    Vulture of The Western World Eric's Avatar
    Join Date
    Jul 2006
    The Land of The Edentulites

    "Big Duh" ads apparently did well for Hyundai....

    Hyundai Motor America (HMA) earned the highest ranking for consumer recall with its ?Big Duh? year-end sales event advertising spots according to IAG Research, the TV ad effectiveness and program engagement company. IAG ranked auto commercials that viewers remembered most and liked best from November 1, 2007, to January 26, 2008.

    ?Recall is one of the most important indicators of a campaign?s effectiveness,? said Joel Ewanick, vice president of Marketing for Hyundai Motor America. ?This campaign is friendly, approachable and pokes fun at traditional car sales event advertising, which are all characteristics that contributed to its success.?

    In the ?Big Duh? commercials, a choir surrounds a vehicle and sings ?duh? to the tune of Christmas carols. The two highest-ranking spots were ?O Christmas Tree? and ?Carol of the Bells.? Hyundai also scored a top-10 finish with its ?Winter Wonderland? spot. The commercials were thematically consistent with the Hyundai campaign that ran late summer, which aided the viewer recall.

    Hyundai experienced it best-ever December with sales of 46,487 units with the ?Big Duh? year-end sales event spots contributing to these impressive sales results.

    Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

  2. #2
    Senior Member
    Join Date
    Jul 2006
    Raleigh NC, USA

    Re: "Big Duh" ads apparently did well for Hyundai....

    I think they need to show some correlation between the incredibly inane "Duh" ads and the increase in sales.

    Could the increase have been attributed to (gasp!) higher fuel prices?

    Chip H.

    Former owner: 2012 Honda Civic LX, 2006 Honda Ridgeline RTL, 2000 Honda CR-V EX, 2003 MINI Cooper S, 1992 Honda Accord LX, 1999 Mercedes ML-320, 1995 VW Jetta GLX, 1991 Mercury Capri XR2, 1981 Mercury Zephyr, 1975 Chevrolet Impala

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