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Thread: Chrysler extends $2.99 gas card deal

  1. #1
    Vulture of The Western World Eric's Avatar
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    Jul 2006
    The Land of The Edentulites

    Chrysler extends $2.99 gas card deal

    Chrysler has extended to July 7 the Letís Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

    Even before the full impact of the national and local advertising has been realized, the Letís Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chryslerís 3,511 dealerships and onto its Web sites. After one week, Chryslerís Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

    ďCustomers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it,Ē said Jim Press, Chrysler LLC Vice-Chairman and President. ďLetís Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers.Ē

    Letís Refuel America Program Details
    Through July 7, Letís Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the companyís high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRTģ lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

    Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Letís Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

    ďWhat our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit,Ē Press said. ďSome customers need cash back immediately for a down payment; others donít like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of whatís best for their individual situation.Ē

    Customers who select the Letís Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customersí credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

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    Re: Chrysler extends $2.99 gas card deal

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