We’ve been getting almost daily pitches from PR firms and “bloggers” (also PR firms) along the following lines:
Partnership suggestion: Custom content created specifically for your audience.
To which I replied as follows:
“Custom Content” = product pitches/ads disguised as “content.”
We accept paid ads – clearly separate from editorial content.
Their reply to the above:
We are looking to form long term relationships by providing content that we write for YOUR audience. yes, there will be links (relevant and well integrated links) that act as a resource for your readers rather than random inserts.
Our content is trending and shareable. This means greater traffic for your site. Again we are looking for relationships, not simply placing articles. Your site looked nice and I think that my team of writers can help your site and provide valuable content for your readers, too.
Here is an example of the matches we make. http://crimestoppersatlanta.org/blog/2012/12/the-truth-about-cyber-bullying-and-what-parents-can-do-about-it/
My response to the above:
This must be the new in thing – because we’ve been getting similar pitches almost every day from some oily PR firm looking to turn our site into a worthless collection of spam masquerading as “content.” You’ve got a bunch of hack writers – shills – working for you, ginning up faux “content” which you hawk to web site owners, hoping they’ll agree to post such garbage, giving you free ad space while destroying the credibility of their web site.
Such a deal!
You want to hawk your product? Then buy a goddamn ad slot.