We also own the domain name, “libertariancarguy.com” and I find myself lately wishing that when I began this effort to break away from writing for others to writing directly for you – with no middle men editors, no story assignments, writing about what seemed worth writing about, according to my own judgment and without any interference from higher-ups – I had used that name instead of “EPautos.”
Reason? This is to a great extent a word-of-mouth site. Unless you already know about it, you’re not going to Google (ugh) “EPautos” and find us. But people Googling (shit, there it is again) “libertarian” and “cars” would find us.
Assuming we weren’t de-ranked and de-listed, of course.
This – the de-ranking part especially – matters especially insofar as getting advertisers, which is the big nut for us right now.
You may have seen the new thermometer graphic on the top right. It shows where we are at the current moment as far as reader support. Yeah, it’s that bad. Halfway through the month and we’re about 30 percent there.
We are trying to make up the difference – make up the majority, eventually – via advertising. But since we had our issue with Google, that’s been proving to be very difficult. Yes, we still come up if you search for “EPautos.” But when we decoupled from Google, they cratered our AdSense ranking; from a 2or 3 (on a scale of 1-5) to a 5, the lowest possible. Why does this matter if we’re no longer working for Massa Google? It matters because other advertisers go by Google Adsense ranking. When we were on the plantation, and had achieved almost House Nigger status (that #2 Adsense ranking) we got frequent queries from other advertisers, who expressed interest in having their products or services advertised here. They culled our URL from the Adsense rankings, which indicated that we had the traffic to justify their advertising with us. The Catch-22 was that we already had Google ads on the site – which left almost no room for other-than-Google ads. And whatever space we did have was not prime real estate. So, our hands were pretty well tied.
Then, we got Googled (de-listed, de-ranked) and went our separate ways. But, we’d lost our Adsense rank – and that completely shut down the stream of independent advertisers who’d been contacting us before, on an almost weekly basis (I swear, Dom will back me up on this). These were not high-dollar ads; typically $50-$75-$100 a month each. But it adds up – and it’s regular.
Back to libertariancarguy. The problem is that while the name is good (well, I think it is) just changing the site name to that name will not resolve our Google Problem unless we start from scratch and literally throw everything we’ve built over the past several years in the woods. Google knows, you see. A mere name change will not fool them – or the algorithms they use.
We’re boxed in.
So, back to the thermometer. You can see where things stand. We will update it as the month proceeds. It’s up to you to decide whether this site’s worth your support until we can finagle the advertising necessary to not have to ask for your support.
Thanks again to all of you for making this possible so far.